Immersive Experience

Client: Red Castle Events

Category: Immersive

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Brightworths School of Magic is an immersive magic school created for 4-8 year olds running seasonally. The event ran consecutively over 6 days and welcomed over 1,800 children and adults. Presenting children with a ‘school diary’ they were immersed in a magic school including craft activities, potions classes, magic shows and an entire tent filled with animals.

“We literally had the most amazing day today. The venue was beautiful and all the shows/activities were so well planned out, it did not feel overcrowded or rushed at all. A special hats off to every single member of staff that we came across today, as they made our day so special and magical”

Creating a childrens event that is as entertaining to adults as it is to children was at the heart this project. Neon Monster created the entire world of ‘Brightworths’ including the characters, props, story and media. A bespoke booking website was created, along with in world printed media and merchandise.

Neon Monster recruited and trained staff including writing scripts and creating each show area. We also managed the event including ticketed entry and providing on site crew to oversee the event.